Bachelor programme
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About the programme
Programme : Bachelor of Business Administration (Honours)
Choice of 7 majors
1. Marketing
2. International Business,
3. Entrepreneurship,
4. Economics,
5. Banking and Islamic Finance,
6. Supply Chain Management
7. Management Information System
Programme Code: AB202
Medium of Instruction: English
Reference: N/345/6/1097 (04/2024) MQA/PA 11319
Choice of 7 majors
1. Marketing
2. International Business,
3. Entrepreneurship,
4. Economics,
5. Banking and Islamic Finance,
6. Supply Chain Management
7. Management Information System
Programme Code: AB202
Medium of Instruction: English
Reference: N/345/6/1097 (04/2024) MQA/PA 11319
Bachelor of Business Administration (Honours) is offered at the Faculty of Business, Accountancy and Social Science. The program is designed to equipped students with a sound theoretical and practical understanding of business administration. Students can choose to graduate in business-related major such as:
1. Marketing
2. International Business,
3. Entrepreneurship,
4. Economics,
5. Banking and Islamic Finance,
6. Supply Chain Management
7. Management Information System
by completing 6 courses from the selected major or get a General Management major by choosing 6 courses from various elective course including free electives.
This programme is offered to graduates with diploma in business management and other related fields, as well as STPM, matriculation and certificates/foundation programmes accredited by MQA.
The students are also required to undergo industrial training in industry. This training is for a period minimum of 14 weeks. The objective of this training is to expose students to real working environment in the industries.
1. Marketing
2. International Business,
3. Entrepreneurship,
4. Economics,
5. Banking and Islamic Finance,
6. Supply Chain Management
7. Management Information System
by completing 6 courses from the selected major or get a General Management major by choosing 6 courses from various elective course including free electives.
This programme is offered to graduates with diploma in business management and other related fields, as well as STPM, matriculation and certificates/foundation programmes accredited by MQA.
The students are also required to undergo industrial training in industry. This training is for a period minimum of 14 weeks. The objective of this training is to expose students to real working environment in the industries.
Intake
- April
- Julai
- November
Duration of study
- 3 Years
Fees
- MYR 52,820.00
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Bachelor of Business Administration (Honours)
SEMESTER 1 / YEAR 1
SEMESTER 1 / YEAR 3
Service Management
Creativity and Innovation
E- Business
Research Methods
Major Elective 4
SEMESTER 2 / YEAR 3
Risk Management
Strategic Management
Major Elective 5 & 6
Khidmat Masyarakat 2
SEMESTER 3 / YEAR 3
Industrial Training
MAJOR COURSES
1. MARKETING
Consumer Behavior
Brand Management
Islamic Marketing
Integrated Marketing Communication
Global Marketing
Entrepreneurial Marketing
Strategic Marketing
Franchising
Business to Business Marketing
2. ENTREPRENEURSHIP
Managing Business Growth and Maturity
Social Entrepreneurship
New Venture Planning
Business Plan Development
Entrepreneurial Marketing
Franchising
3. INTERNATIONAL BUSINESS
Cross-Cultural Management
International Human Resource Management
Global Entrepreneurship
International Supply Chain Management
Global Marketing
International Business Law
International Finance
International Trade
4. ECONOMICS
International Finance
Malaysian Economy
Islamic Economics
International Trade
Money and Banking
Econometrics
Issues in Economics
5. BANKING AND ISLAMIC FINANCE
International Finance
Malaysian Economy
Islamic Economics
International Trade
Money and Banking
Econometrics
Issues in Economics
6. SUPPLY CHAIN MANAGEMENT
Supply Chain Management
Logistic Management
Strategic Sourcing
Quality Management
Warehouse and Inventory Management
Business to Business Marketing
7. MANAGEMENT INFORMATION SYSTEM
Digital Technology and Society
Database Fundamental
Web Application Development
Enterprise Architecture
Enterprise Information System
Business Information Management Strategy
FREE ELECTIVES
Effective Communication
Media and Society
CSR Practices
Graphic and Creative Production
Human Computer Interaction
- Principles of Management
- Information Technology for Business
- Business Mathematics & Statistics
- Mandarin 1 @ Arabic 1 @ French 1
- Hubungan Etnik @ Pengajian Malaysia 3
- Principles of Marketing
- Microeconomics
- Human Resource Management
- Organizational Behaviour
- Financial and Cost Accounting
- Tamadun Islam dan Asia @ Bahasa Melayu Komunikasi 2
- Macroeconomics
- Leadership & Interpersonal Skills 2 @ Bahasa Kebangsaan A
- International Business
- Financial Management
- English for Business
- Operation Management
- Pengajian Islam 3 @ Ethics & Moral 3
- Mandarin 2 @ Arabic 2 @ French 2
- Business Communication
- Major Elective 1 & 2
- Entrepreneurship with Digital Application 2
- Business Law
- Personal Development
- Business Ethics
- Major Elective 3
SEMESTER 1 / YEAR 3
Service Management
Creativity and Innovation
E- Business
Research Methods
Major Elective 4
SEMESTER 2 / YEAR 3
Risk Management
Strategic Management
Major Elective 5 & 6
Khidmat Masyarakat 2
SEMESTER 3 / YEAR 3
Industrial Training
MAJOR COURSES
1. MARKETING
Consumer Behavior
Brand Management
Islamic Marketing
Integrated Marketing Communication
Global Marketing
Entrepreneurial Marketing
Strategic Marketing
Franchising
Business to Business Marketing
2. ENTREPRENEURSHIP
Managing Business Growth and Maturity
Social Entrepreneurship
New Venture Planning
Business Plan Development
Entrepreneurial Marketing
Franchising
3. INTERNATIONAL BUSINESS
Cross-Cultural Management
International Human Resource Management
Global Entrepreneurship
International Supply Chain Management
Global Marketing
International Business Law
International Finance
International Trade
4. ECONOMICS
International Finance
Malaysian Economy
Islamic Economics
International Trade
Money and Banking
Econometrics
Issues in Economics
5. BANKING AND ISLAMIC FINANCE
International Finance
Malaysian Economy
Islamic Economics
International Trade
Money and Banking
Econometrics
Issues in Economics
6. SUPPLY CHAIN MANAGEMENT
Supply Chain Management
Logistic Management
Strategic Sourcing
Quality Management
Warehouse and Inventory Management
Business to Business Marketing
7. MANAGEMENT INFORMATION SYSTEM
Digital Technology and Society
Database Fundamental
Web Application Development
Enterprise Architecture
Enterprise Information System
Business Information Management Strategy
FREE ELECTIVES
Effective Communication
Media and Society
CSR Practices
Graphic and Creative Production
Human Computer Interaction
- General Management
- Sales & Marketing
- Real Estate
- Banking
- Logistic
- Operation Management
- Commercial Banker
- Finance
- Government officer
- Lecturer
- Analyst / consultant in various fields.
