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About the programme
Programme Code: BK201
Medium of Instruction: English
Reference: R/321/6/0178 (04/2025) MQA/PA 5366
The Bachelor of Communication (Hons) in Corporate Communication provides skills and understanding of corporate communication with knowledge of theories and practices relevant to the field.
In this program, students are exposed to the latest developments in the communication industry. The program is designed to prepare students through a series of lectures and practical assignments. The program aims to contribute to a higher level of professionalism for the students in the future, and special focus is given to various aspects of corporate communication such as planning, preparing, organizing and utilizing corporate communication in the current situation of an organization.
Intake
- April
- Julai
- November
Duration of study
- 3 Years
Fees
- MYR 60,000.00
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Bachelor of Communication (Hons) in Corporate Communication
- Fundamentals Of Corporate Communication
- Introduction To Communication And Media Studies
- Intercultural Communication
- Fundamental Of Organisational Communication
- Effective Human Communication
- Corporate Writing
- Publicity & Promotional Tools
- Introduction To Public Relations Strategy
- Essential Of Business Communication
- French 1
- Basic Arabic
- Psychology
- Crisis Communication
- Photo Communication
- Effective Communication
- French 2
- Advanced Arabic
- CSR Practices
- Training & Consulting In Corporate Context
- Grammar In Writing
- Ethnic Relations Studies
- Personal Grooming / Politics & World Civilisation
- Principles Of Advertising
- Financial Public Relations
- Graphic And Creative Production
- Malaysian Studies 3 / Leadership And Interpersonal Skills 2
- Corporate Law
- Public Advocacy
- Advertising Media Planning
- Research Method For Corporate Communication
- Web Design Production
- Campaign Management
- Academic Writing For Corporate Communication
- Community Service 2 / Territorial Army 2 / Civil Defense 2
- Family Issues in Malaysia / Islamic Studies 3 / Philosophy
- Corporate Communication Project
- Media And Society
- Islamic Civilization and Asian Civilization Studies
- Malay Language Communication 2
- Industrial Training
- Corporate Communication Executives (CCE)
- Corporate Planners Public Relations Officers (PRO)
- Media Executives, Event Executives
- Copywriters
- Publicist