en English ar العربية

Universiti Poly-Tech Malaysia : International Office

Bachelor of Communication (Honours) in Corporate Communication

Faculty of Business and Social Studies

About the programme

Image
Programme :  Bachelor of Communication (Honours) in Corporate Communication

Programme Code:
 BK201

Medium of Instruction: 
English

Reference:
R/321/6/0178 (04/2025) MQA/PA 5366

The Bachelor of Communication (Hons) in Corporate Communication provides skills and understanding of corporate communication with knowledge of theories and practices relevant to the field.

In this program, students are exposed to the latest developments in the communication industry. The program is designed to prepare students through a series of lectures and practical assignments. The program aims to contribute to a higher level of professionalism for the students in the future, and special focus is given to various aspects of corporate communication such as planning, preparing, organizing and utilizing corporate communication in the current situation of an organization.

Intake

  • April
  • Julai
  • November

Duration of study

  • 3 Years

Fees

  • MYR 60,000.00

Apply Now

Bachelor of Communication (Hons) in Corporate Communication

TRIMESTER 1:
  • Fundamentals Of Corporate Communication
  • Introduction To Communication And Media Studies
  • Intercultural Communication
  • Fundamental Of Organisational Communication
  • Effective Human Communication
TRIMESTER 2:
  • Corporate Writing
  • Publicity & Promotional Tools
  • Introduction To Public Relations Strategy
  • Essential Of Business Communication
  • French 1
  • Basic Arabic
TRIMESTER 3:
  • Psychology
  • Crisis Communication
  • Photo Communication
  • Effective Communication
  • French 2
  • Advanced Arabic
TRIMESTER 4:
  • CSR Practices
  • Training & Consulting In Corporate Context
  • Grammar In Writing
  • Ethnic Relations Studies
  • Personal Grooming / Politics & World Civilisation
TRIMESTER 5:
  • Principles Of Advertising
  • Financial Public Relations
  • Graphic And Creative Production
  • Malaysian Studies 3 / Leadership And Interpersonal Skills 2
  • Corporate Law
TRIMESTER 6:
  • Public Advocacy
  • Advertising Media Planning
  • Research Method For Corporate Communication
  • Web Design Production
TRIMESTER 7:
  • Campaign Management
  • Academic Writing For Corporate Communication
  • Community Service 2 / Territorial Army 2 / Civil Defense 2
  • Family Issues in Malaysia / Islamic Studies 3 / Philosophy
TRIMESTER 8:
  • Corporate Communication Project
  • Media And Society
  • Islamic Civilization and Asian Civilization Studies
  • Malay Language Communication 2
TRIMESTER 9:
  • Industrial Training
  • Corporate Communication Executives (CCE)
  • Corporate Planners Public Relations Officers (PRO)
  • Media Executives, Event Executives
  • Copywriters 
  • Publicist
COPYRIGHT ©2024. DESIGNED BY UPTM

Search